Looks Like Nintendo’s Getting Back Into The Movie Game
There was a time in the late ’80s and early ’90s when it seemed like Nintendo was taking over the world. The company’s games were wildly popular and their characters seemed to be everywhere. Making the transition to movies seemed like a logical next step guaranteed to bring the company more success—and then the Super Mario Bros. movie came out. Still the only official movie created by the company (though their characters made cameos in Wreck-It Ralph and Pixels), this oddity somehow delivered none of the game franchise’s charm or excitement, boring and/or irritating audiences and earning a measly $21 million in North America.
Fortunately for Nintendo, the movie industry has changed drastically in the last 22 years. While a movie with the weaknesses of Super Mario Bros. would still have a tough time at the box office, the industry has never been more receptive to films based on popular properties. Nintendo has already inched in this direction, announcing a theme park environment at Universal Studios, but more movie-specific promises are also being made… behind closed doors. In a recent Nintendo report that /Film stumbled upon, the company explained that “a more active approach will be taken in areas outside the video game business, including visual content production and character merchandising.”
According to Nintendo game designer and producer Shigeru Miyamoto, there has always been a great deal of interest in Nintendo movies, but he believes that this medium is extremely different from video games. That said, he’s starting to look at this issue a little differently. “As we look more broadly at what is Nintendo’s role as an entertainment company, we’re starting to think more and more about how movies can fit in with that,” explains Miyamoto. “We’ll potentially be looking at things like movies in the future.”