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Prepare To Be Amazed By This Video About Where Colours Come From

According to the company’s website, Pantone is the “world-renowned authority on colour and provider of color systems.” Described more specifically in a recent video, Pantone makes colour guides, which are basically the standard “dictionaries for colour.”

The video, posted by Quartz last week, takes us through the technical process of mixing colours and developing universal guides, which are the standard for colours as we know it. In other words, “they’re how artists and designers know for sure that blue is blue.”

The process is surprisingly delicate and hands-on, with expert technicians (who see colour distinctions we can’t) checking their work with both advanced technology and good old-fashioned eye site.

So how do you become such an expert? If you think you have what it takes, Pantone technicians have to pass rigorous eye exams yearly and they’re not even allowed to drink coffee before them. Good luck with that.

Watch, learn and paint with all the colours of the wind.

Inside the color factory, where the world gets its colors

Welcome to the Pantone color factory, where the world gets its colors. All its workers have near-perfect color vision and can see color distinctions we can't.

Posted by Quartz on Wednesday, December 16, 2015

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